What is CMS?
Content is one of the most important elements of your website because it can organically improve your SEO rankings. A Content Management System (CMS) is a tool used to create, update, publish and distribute content for a website. CMS has very quickly become one of the most useful tools in web design and development on the internet. Some of the popular CMS in the market include:
- etc etc…
How CMS Affects SEO?
One valid concern many website designers have is how a content management system will affect their SEO efforts. In the past, CMS applications often published content with long and complex URLs or created multiple copies, which you now know is anathema to search engine crawlers. Today, however, CMS applications are much more SEO-friendly, as most (if not all) CMS enable you to:
- Perform regular content updates;
- Easily customize your page titles, meta description tags, header tags, alt tags, SEO keywords, etc..;
- Easily perform link building within your site structure, pages and content;
- Create clean and clear permalinks/ URLs;
- Install “SEO Plugins” that are very helpful for your SEO efforts, for example “All in One SEO” and “SEO by Yoast” in WordPress;
- Generate XML Sitemap using external plugins;
- etc etc..
Today, most CMS are designed to improve sites’ SEO, rather than the opposite. Before you settle down with a CMS, ask yourself very specific questions:
- How does the CMS web design help with your SEO efforts?
- What specific elements of the CMS is beneficial to your SEO efforts?
- What structure does the CMS use to help you develop your content?
You may also be interested to read this forum discussion on “Can a CMS affects SEO?” to learn more about the topic.
We’ll share more information about CMS and SEO in future articles. See you soon!