Maintaining SEO Beyond the Launch
Search Engine Optimization (SEO) is a long-term strategy, rather than do it once and leave it forever. If you stop working on your SEO, your competitors’ efforts will most likely be taking over your top ranking some time later. Hence, SEO Maintenance is also a crucial process for long term and sustainable search engine optimization strategy. You may consider maintaining it on your own after the website ranks, or stay with us. Following are some of our strategies as a professional SEO Company in Singapore to ensure effective SEO maintenance:
Continuous Keywords Research
Keep adding keywords or key phrases to your SEO keyword list. Apply Long Tail phrases instead of simply “Broad Head (Generic)” keywords to more specifically target your target audience. Yes, continue building the keyword list!
Keeping Content Fresh
Content is the backbone of the Internet. Fresh and quality content is an important element throughout the SEO effort. Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time, and your site definitely has to be regularly updated. Content Management System (CMS) is a good way that enable you to update your site regularly.
Link Building (On-Site & Off-Site)
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
Monitor Web Analytics
Analytics are the metrics that show us the effectiveness of website —— how pages, links, keywords and other elements of our website are performing. With Google Analytics, we can basically monitor and examine every single details, and keep improving the effectiveness of website and fine tune SEO strategy from there.
Monitor Singapore SEO Rankings
Continuous monitoring of your positions in search engines is important as well. This can be accomplished with MODERATE USE of automated SEO rank checking software. We emphasize on “moderate use” because excessive tracking is known to be a violation of Google’s terms of service.
Competitive analysis takes place in the every beginning stage of every SEO efforts, however it doesn’t end there. This is as important as analyzing your web statistics, conversion and SEO Singapore ranking, because market competition is on-going. Your competitors will change, and they will keep their SEO strategies changing to replace you at the top of search engines. Bear in mind, check not only your direct competitors, but also those who are ahead of you in SEO ranking, even if their services are slightly different from yours. Here are some of the key elements to look at when you analyze your competitors’ site: SEO Strategy: Analyze Your Competitors!